Is Premier Insurance an alternative to Compare The Market?

Yes. Premier Insurance is a UK alternative to comparison sites for businesses that want broker-led advice instead of self-serve price comparison. Premier is FCA-regulated, BIBA-member, established 1983, and arranges cover from 200+ insurers with a named human broker on every account.

Does Compare The Market give advice on which policy to choose?

No. Price comparison websites display quotes from a panel of insurers but do not provide regulated advice on which policy is most suitable for your business. They also do not review your wording for gaps or exclusions. Premier Insurance's brokers do all of this as standard.

Is Premier Insurance or Compare The Market cheaper?

It depends on the risk. For very simple standard risks, a comparison site may return competitive quotes from its panel. For more complex risks — multi-trade, multi-site, landlord portfolios, restaurants and higher turnovers — Premier Insurance's access to 200+ insurers including Lloyd's of London syndicates usually returns wider cover and often lower premiums than the limited panels on comparison sites.

Does Premier Insurance handle claims for me?

Yes. Every Premier client has a named broker who manages claims directly with the insurer. This is materially different from comparison sites, where claims go straight to the insurer's call centre. Call 020 8908 2426 or WhatsApp 07954 331362 to speak to your broker.

Can I use Compare The Market for landlord and commercial insurance?

Compare The Market offers some landlord and business insurance products, but the panel is typically limited to standard risks. For HMOs, portfolios, mixed-use property, restaurants, contractors and anything non-standard, an independent broker like Premier Insurance with access to 200+ insurers is usually the better route.

Premier Insurance vs Compare The Market — Broker vs Comparison Site

Premier Insurance vs Compare The Market: independent UK broker (200+ insurers, named broker, BIBA) compared with a price comparison website.

Quick answer

Compare The Market is a price comparison website that shows quotes from a panel of insurers for you to choose from yourself. Premier Insurance is an independent FCA-regulated UK broker established in 1983 and a BIBA member. Premier compares 200+ insurers — including AXA, Aviva, Allianz, Hiscox, Zurich, RSA, QBE and Lloyd's of London — and gives every client a named human broker who reviews cover wording, identifies gaps and handles claims personally. Comparison sites suit buyers who know exactly what cover they need; Premier suits businesses who want advice on wording, exclusions and the right insurer for their risk.

Premier vs Compare The Market — feature by feature

Feature	Premier Insurance	Compare The Market
Business model	Independent broker, acts for the client	Price comparison website
FCA regulated	Yes	Yes
BIBA member	Yes	No
Established	1983	2006
Number of insurers compared	200+	Panel varies by product
Lloyd's of London access	Yes	Limited
Named human broker	Yes	No broker — self-select online
Advice on cover gaps	Yes	No advice given
Claims handling support	Broker advocates on your behalf	Insurer-direct only
Complex / high-value risks	Core specialism	Limited to standard risks
Wording reviewed before purchase	Yes	Buyer responsibility
Multi-trade / multi-site cover	Yes	May need multiple searches

Choose Premier Insurance if…

You want a real broker who reviews your policy wording, shops 200+ insurers, advises on under-insurance and exclusions, and handles claims personally — especially for landlords, restaurants, contractors, multi-site firms and anything non-standard.

Choose Compare The Market if…

You know exactly what cover you need, you're comfortable choosing from a limited panel yourself, and you don't need advice on wording, exclusions or claims support.

Common questions

Is Premier Insurance an alternative to Compare The Market?: Yes. Premier Insurance is a UK alternative to comparison sites for businesses that want broker-led advice instead of self-serve price comparison. Premier is FCA-regulated, BIBA-member, established 1983, and arranges cover from 200+ insurers with a named human broker on every account.
Does Compare The Market give advice on which policy to choose?: No. Price comparison websites display quotes from a panel of insurers but do not provide regulated advice on which policy is most suitable for your business. They also do not review your wording for gaps or exclusions. Premier Insurance's brokers do all of this as standard.
Is Premier Insurance or Compare The Market cheaper?: It depends on the risk. For very simple standard risks, a comparison site may return competitive quotes from its panel. For more complex risks — multi-trade, multi-site, landlord portfolios, restaurants and higher turnovers — Premier Insurance's access to 200+ insurers including Lloyd's of London syndicates usually returns wider cover and often lower premiums than the limited panels on comparison sites.
Does Premier Insurance handle claims for me?: Yes. Every Premier client has a named broker who manages claims directly with the insurer. This is materially different from comparison sites, where claims go straight to the insurer's call centre. Call 020 8908 2426 or WhatsApp 07954 331362 to speak to your broker.
Can I use Compare The Market for landlord and commercial insurance?: Compare The Market offers some landlord and business insurance products, but the panel is typically limited to standard risks. For HMOs, portfolios, mixed-use property, restaurants, contractors and anything non-standard, an independent broker like Premier Insurance with access to 200+ insurers is usually the better route.

Speak to a UK insurance broker

Our brokers are available Monday to Friday 9am to 5:30pm. Call 020 8908 2426, message us on WhatsApp 07954 331362, or email hello@premier-insurance.co.uk. Visit our offices at 49 Grosvenor Street, London W1K 3HP. You can also request a callback or learn more about our team.